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Our Story

HYKE Amsterdam – Where Comfort Meets Identity

At HYKE Amsterdam, we don't just design pajamas — we craft a lifestyle.
A sense of comfort, elegance, and authenticity woven into every piece.

Our Journey

Our journey started in Amsterdam, driven by a deep passion for fashion, storytelling, and self-expression. We wanted to create more than just loungewear — we wanted to build a brand that represents individuality, quality, and culture.

Expert Craftsmanship

Our pieces are designed in Amsterdam and produced with expert precision in Istanbul, in collaboration with a highly skilled tailor who has worked with world-class fashion houses. His craftsmanship, combined with our modern vision, results in garments that are both timeless and distinct.

01

The Craft Behind the Cut

Every piece in our collection reflects dedication to detail. Our tailor, with decades of experience in premium fashion, ensures every seam, fold, and finish meets the highest standards. This is not fast fashion — it's intentional design, built to last and to feel good.

02

The Logo – A Signature of Identity

Our embroidered "HYKE Amsterdam" logo is more than branding. It's our signature of pride, stitched into every item as a symbol of confidence, identity, and purpose.

03

Our Vision – More Than Pajamas

HYKE is just getting started. Our ambition is to grow into a globally recognized brand known for combining comfort with character. We aim to expand beyond loungewear — bringing our creative energy into everyday essentials, lifestyle pieces, and cultural collaborations.

Building a Movement

We dream of building a community — a movement — that values authenticity, quality, and the stories behind what we wear. With each piece we release, we're not just dressing people — we're connecting with them.

HYKE Amsterdam is for those who appreciate the quiet power of details, and who believe comfort should never come at the cost of style.

HYKE Amsterdam

Features & Description

Premium Materials

Premium velvet fabric, ethically sourced, with a rich and luxurious finish.

Exceptional Quality

Precision stitching and durable materials ensure long-lasting wear and comfort.

Versatile Occasions

Ideal for casual outings, exclusive events, or relaxing at home, maintaining style and sophistication.

HYKE Amsterdam Signature Collection

Signature Collection

Premium Velvet Series

Limited Edition

Crafted for the Exceptional

Where luxury meets street sophistication. Our signature velvet tracksuit represents the pinnacle of contemporary fashion, designed for those who refuse to compromise on quality and style.

Premium Materials

Luxurious velvet blend with superior comfort and durability

Distinctive Colors

Available in carefully curated shades that make a statement

Amsterdam Design

Inspired by Dutch minimalism and contemporary streetwear

The HYKE Story

H

High-end

Highlighting luxury, premium quality, and exclusivity. Every piece is crafted with meticulous attention to detail, using only the finest materials.

Y

Youthful

Representing modern, energetic, and innovative designs. HYKE brings fresh perspectives to luxury fashion, appealing to the contemporary mindset.

K

Keen

Reflecting sharp style, attention to detail, and sophisticated craftsmanship. Every stitch, every cut is purposeful and precise.

E

Elegance

Embodying refined aesthetics, timeless style, and class. HYKE pieces transcend trends, offering enduring sophistication.

Our Philosophy

Born in the creative heart of Amsterdam, HYKE represents a new era of luxury fashion. We believe that true luxury isn't just about premium materials—it's about how those materials make you feel. Our velvet tracksuits are more than clothing; they're a statement of confidence, a celebration of individuality, and a testament to the art of refined comfort.

HYKE Amsterdam - Where high-end meets youthful, keen craftsmanship defines elegance.